About

MARTHA LOUREY-BIRD, MSpSc, BSpSc(ExSc), DipRT

Martha is committed to helping people improve their health and wellbeing by being more active. An advocate of ‘exercise for every body’, her knowledge has helped thousands of people on their ‘healthier me’ journeys.

A sports and exercise scientist with 25 years’ experience, Martha has a uniquely diverse range of experience. She is equally at home in the corporate and commercial worlds, as she is in academic and consumer-facing ones, and is sought after for her reputation as an inspiring health and wellbeing presenter.

She has contributed her expertise as a scientific advisor and corporate health, wellness and content director to a number of well-known global brands, during an international career which has taken her around the world. To date, she has worked in more than 12 countries, forming and nurturing strategic partnerships in each, with brands and companies that share her commitment to helping people lead healthier lives.

Martha also has first-hand experience of the difference a sports and exercise scientist can make to a sporting career, thanks to her prior achievements as a state-representative athlete. So, after gaining her Masters degree in Sports Science, she was inspired to give back, and lectured for 15 years at the University of New South Wales’ School of Public Health and Community Medicine. Teaching more than 20,000 University students, she was awarded the prestigious Excellence in Undergraduate Teaching award during her lecturing career.

With a special interest in tackling lifestyle diseases head on and helping people build an enjoyable, indispensable ‘friendship’ with exercise, Martha leads by example. Practising what she preaches, she finds time to do something active every day, in amongst juggling the demands of a busy career and family life. She’s called on regularly to share her knowledge and practical advice about how to make it work on radio and television, as well as in print and social media.

As a mum to two young athletes (pictured), Martha is also the founder of Raising Athletes, a go-to guide to support parents raising young athletes. She is genuinely passionate about sharing not just her expertise as a sports and exercise scientist, but also the tips, research, real-life stories and access to expert advice and handy hints she has collected since the beginning of her own journey raising two young athletes.

In her spare time, Martha is also a dedicated volunteer, coaching girls’ sports teams, giving talks to school groups and leading community-based walking programs in her hometown on Sydney’s northern beaches. She’s also an Ambassador for Flexible Working Day 2018, and is passionate about helping to create flexible working environments, because by allowing people time within their workday to be active, everybody wins.