About

MARTHA LOUREY-BIRD, MSpSc, BSpSc(ExSc), DipRT

Martha is committed to helping people improve their health and wellbeing by being more active. An advocate of ‘exercise for every body’, she has helped thousands of people on their ‘healthier me’ journeys.

A sports and exercise scientist with over 20 years’ experience, Martha has a uniquely diverse range of skills. She is equally at home in the corporate and commercial worlds, as she is in academic and consumer-facing ones. She is sought after for her engaging leadership, customer-centric approach and innovative strategies.

She has contributed her expertise as a scientific advisor and corporate consultant to a number of well-known global brands, during an international career which has taken her around the world. To date, she has worked in more than 12 countries, forming and nurturing strategic partnerships in each, with brands and companies that share her commitment to helping people lead healthier lives.

As a 6-foot tall state-representative athlete, Martha also has first-hand experience of the difference a sports and exercise scientist can make to a sporting career. So, after gaining her Masters degree in Sports Science, she was motivated to give back, and lectured for over 10 years at the University of New South Wales’ Faculty of Medicine. Teaching and inspiring more than 20,000 University students, she was awarded the prestigious UNSW Excellence in Undergraduate Teaching Award during her lecturing career.

Now, with a special interest in improving women’s health and increasing girls’ sport participation, Martha leads by example. Practising what she preaches, she volunteers her time coaching young girls and also finds ways to do something active every day, in amongst juggling the demands of a busy career and family life.

As a mum to two young athletes (pictured), Martha is passionate about raising athletes. She’s called on regularly to share her advice and ideas on exercise and sports participation on radio and television as well as in print and social media.

Martha is also…

  • A dedicated volunteer, coaching girls’ netball teams, giving talks to school groups and leading community-based women’s walking programs.
  • An Ambassador for Flexible Working Day, she is passionate about helping to create flexible working environments, because by allowing people time within their workday to be active, everybody wins.
  • A published author, writing Exercise and the F Word… Fun!, a book dedicated to helping people improve their health and wellbeing by making positive changes that last a lifetime.
  • A judge for the Australian Fitness Awards, an annual event powered by peak industry association Fitness Australia, the awards recognise and celebrate industry professionals, individuals, businesses and programs.